What is up, everyone.
Welcome back to our blog, the number one place for Instagram content creators and social media entrepreneurs.
In today’s article, I want to dive right into Instagram bios and the reason for this is because Instagram bio is so important, not is it only your Instagram feed that gives the first impression when someone goes on your profile, but the Instagram bio is the first thing that someone sees and reads before they even scroll down to your feed.
That’s why in today’s Article specifically, I’m going to go over the 5 most important components of your Instagram bio and how you can optimize it so that you can attract more leads into your business.
With that being said, let’s just get right into the Article now.
Before I dive into the 5 tips that I have for you today, let’s just talk about
Why having a solid Instagram bio is so important.
FIRST IMPRESSION ON INSTAGRAM BIO
It’s going to be a really great first impression when someone goes onto your feet, meaning you need to give people a reason why they should follow you, whether your account is a perfect fit for them or whether or not you have the solution to their problems.
At the end of the day, very similar to a resume.
Someone is not going to spend a whole day looking at your feet to determine whether or not they like your content or whether or not they want to follow you.
That’s why right from the get-go, having a very clear Instagram bio will help that person’s decision on whether or not they know if your account is perfect for them.
GET PAYING CLIENTS THROUGH INSTAGRAM BIO
Not only this, when you have a very clear and captivating Instagram bio, it also has the potential to get you paying clients as well.
How can we have the perfect Instagram bio?
So now that I’ve got you hyped up all about Instagram bio, let’s first talk about the first component of that bio and that is the name section.
INSTAGRAM BIO Tip #1:- NAME SECTION
Now the name section is something that I’ve already talked about in multiple articles.
But I think that because I get so many new people coming into my blog, it is worth saying that this name portion of your Instagram bio needs to be optimized.
And what I mean by this is that this portion within your bio is searchable.
If you actually put your keywords within this section, if someone is searching for that keyword, there is a potential that you’re going to show up in search.
That’s why if you’re just putting your name in this name section, I personally think it’s such a missed opportunity because there are tons of people who don’t know who you are.
They don’t have an incentive to be searching your name or your friend’s name or your relative or anyone, but if you put your keywords such as business coach, fitness coach, or whatever that you think your audience might be searching for in the search bar within Instagram.
It’s going to increase the chances of them actually finding you because now your profile may show up within that search term.
If you want to make a good impact on people then it is required to have a good number of Instagram followers So, we have written an article on how to get Instagram followers which you much read.
Now moving on, the second component that makes a very strong Instagram bio.
INSTAGRAM BIO Tip #2:- NICHE STATEMENT
Now, this statement within your Instagram bio is so important because it’s meant to communicate exactly who you help, how you help, and even the results that you might give someone.
Now, let’s take an example of VANESSA LUA Instagram bio.
In this niche statement in one line only she is able to communicate who she helps and how she helps.
She specifically helps online coaches and what She help them with is to dominate on social media and turn their followers into clients.
And in that one line when someone visits her profile, they’re able to understand what exactly she does.
So for you, as you’re thinking about building a very clear and concise niche statement, make sure that you are super clear on who you target, who is your target audience, who is your ideal client?
Not only this in your niche statement, not only are you trying to cover your target audience, but you’re also mentioning the result that you give them or what you can actually provide to them.
Because when someone is stumbling on your Instagram account, they really want to know what can you do for them?
What can you do that will help them get from their point A to point B?
And if you nail it just in that one line on your Instagram bio, then that’s going to increase the chances of that person wanting to follow you, wanting to create your stories or wanting to engage with your content.
Now, after you’ve written this niche statement if you find yourself having a little bit of extra space within your Instagram bio, then the third component that I have for you
INSTAGRAM BIO Tip #3:- ADD AN INTENTIONAL DETAIL
What I mean by this, instead of just having your Instagram bio, having that one-liner, why not add an extra detail underneath whether it’s a fun fact about yourself or whether it’s an authority builder.
Let me give you some examples in VANESSALAU.CO Instagram bio because she had extra space right underneath her niche statement.
She added a little detail about her achievement because many people who find me on Instagram, maybe they don’t even know about her achievement.
So this is a really fun way to build her authority within the social media space.
Another example we have comes from Poonam and what she decided to use that space for is to highlight the fact that she creates magic on the face for collaboration and booking,
A journal that she actually created and sells on Amazon and not only this, but she’s also highlighted the fact that she’s a bestselling author.
This is another way to build her authority in this space.
We’ve got a person’s story example, who’s chosen to use that extra space to actually draw attention to her stories.
If you have extra space and you’re someone who focuses a lot more on doing Instagram stories or maybe you’re someone who writes really engaging captions and you want to draw people’s attention to that, then this is also something that you might want to add in your Instagram bio.
Meaning you could write something like watch my stories just like Kristin has or you can direct people to read your captions.
Another thing that Kristin has chosen to do with this space as well is giving her three content pillars but basically, she’s put within her content pillars that she talks about mindset, marketing and metaphysics.
So when someone is going into her Instagram account, they know exactly what type of content to expect from her.
Now I’m going to share one more example from one of our friends and this comes from Harshit Awasthi who owns Instagram page Capture_every_moments_1.
Now as you can see in her Instagram bio, he’s basically already laid out his niche statement where he click random pictures of things and become confident in their niche.
Now he builds off of that niche statement once more, and in that line below he mentioned
that all pictures clicked by @awasthiharshit where he leads traffic to his website too which is a great idea to mention this in the Instagram bio.
So if you find yourself in a position where your niche statement is way too long or you want to build off of it, this is also an awesome space to do that.
You can also build your authority within the youtube space and also signal to your audience that you also have a youtube channel.
By saying that you may have more X amount of views on your videos by doing such thing on your Instagram bio
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Now, as you can see so far, having that niche statement is awesome, but if you’re maximizing that space and putting in that third component where you’re putting an intentional detail, it’s going to make your Instagram bio really pop and really showcase the multifaceted person that you are.
Now moving onto the fourth component within your Instagram bio and it is very simple, but a lot of people forget to do it.
INSTAGRAM BIO Tip #4:- ADDING A CALL TO ACTION
Now we’re going to talk more about linking later on in this article in the next component, but basically, if you are someone that’s putting a link in your bio, you need to have a call to action with it as well.
A huge mistake that I see a lot of people making is that they put a simple bitly link, but they’re not telling people what that link is about and many people, they’re very cautious of clicking links that they don’t know about.
That’s why by having a clear call to action pointing downwards to your link, you’re not only assuring your audience that your link isn’t sketchy or scammy, but you’re also giving context to someone and giving them the incentive to even click that link in the first place.
Now, let’s use VANESSALAU.CO Instagram bio as an example.
Her Call to action is “Free Tips To Land Clients” and the reason why she has chosen this as her call to action is because the link in her Instagram bio directs to her free youtube content, her website and other links that she have and she personally feel when she says free resources, it’s going to incentivize people to click on that link even more because who doesn’t like free stuff?
Now, another example of how you can craft your call to action is actually linking your call to action directly with your niche statement.
However, what you need to know is how you approach.
This can be infinite ways, but what’s most important is that at least you have a call to action within your Instagram bio so that you’re driving traffic to your external links, which leads me to the fifth component of having an awesome Instagram bio.
INSTAGRAM BIO Tip #5:- ADD LINKS
Seeing that Instagram allows you to put external links within your Instagram bio.
It would be foolish not to capitalize on that opportunity.
So if you have a website, if you have a youtube channel, if you have a landing page that has your products and services, if you have a lead magnet.
If you have any of these things, it would be wise for you to actually capitalize your Instagram bio and include those links there so you can drive more traffic.
Not only this beyond just driving traffic to your other sites, but it’s also important that you actually showcase more about you as a business owner or as a content creator.
When someone is visiting your profile for the very first time, they’re not going to be creeping you for the whole day.
That’s why if you’re linking to your website or any other sources that you have, it’s going to allow that person to get to know you a lot better, more than they would just be creeping you on Instagram.
Now if you have more than one link that you want to share, you can follow her example where
She has just created her own landing page where she put all of my links there. Or you can take the easy route and use a service like a link tree to make that simpler for you.
In this article, We have discussed what is Instagram bio, Why Having A Solid Instagram Bio Is So Important which has two answers.
- FIRST IMPRESSION
- GET PAYING CLIENTS
Then, we learned how can we have the perfect Instagram bio which is actually 5 step process.
- NAME SECTION
- NICHE STATEMENT
- ADD AN INTENTIONAL DETAIL
- ADDING A CALL TO ACTION
- ADD LINKS
Where we have seen examples of many Instagram bios.
Now at this point in the article, we learn a lot about Instagram bio, but guess what?
Within that top section of your profile, there’s also your stories as well. And I see a lot of mistakes that people are making within their stories.
So that’s why I want you to subscribe on our website to get a notification because in the next article we’re gonna talk all about it.
Having Instagram stories and leveraging Instagram stories is the fastest way to build know, like, and trust with your audience.
That’s why in the next articles, what we are going to talk about is we are going to pinpoint all of the key rookie mistakes that we see a lot of people making when it comes to Instagram stories.
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We hope you guys have a great day, a great week, and a great life, and We will see you in the next one.